Woman eating doughnut

Animation: Pleasure vs addiction

This video looks at the common myth that sugar is “addictive” and explains why current scientific and clinical evidence does not support this.

 

    • Author WSRO
    • Publication Date 24/02/2026
    • Last Updated 24/02/2026
    • Category Science Resource

Discover our new animated learning series — a fresh, engaging way to explore the science of food and nutrition at your own pace.  
 

This short animation explains why sugar is not considered addictive and how it can be enjoyed as part of a balanced diet.
 

This video delivers clear, evidence-based insights in an engaging, accessible format that makes learning effortless — no nutrition background needed. Start watching now and see how this short animation can change the way you think about food!